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Raffle

List your artwork in a chance-based raffle format where collectors purchase tickets for the opportunity to win.

What are Raffles?​

In partnership with Famous Fox Federation, mallow offers Raffles, a lottery-style distribution system where collectors purchase tickets for a chance to win your artwork. Unlike direct sales, raffles create excitement through anticipation and give every ticket purchased an equal chance to win.

Key Features​

🎫 Chance-Based Distribution​

Every ticket has an equal chance to win, creating fair opportunities for all collectors.

⏱️ Flexible Duration​

Choose from preset durations (24h to 2 weeks) or set custom end times to match your strategy.

🎟️ Ticket Economics​

Set ticket supply (3-10,000) and pricing to optimize your Total Ticket Value (TTV).

🚫 Fair Access Controls​

Per-wallet limits (max 40% of supply) ensure no single collector can dominate the raffle.

👥 Holder-Only Mode​

Create exclusive raffles accessible only to collectors of specific creators or collections.

📦 Physical Rewards​

Include physical artworks with unlock pricing and automatic shipping address collection.

Sales Configuration​

Raffle End Time​

Choose how long you want your raffle to run:

  • 24 hours - Standard duration for most raffles
  • 36 hours - Extended duration option
  • 48 hours - Weekend-friendly duration
  • 1 week - Longer duration for high-value items
  • 2 weeks - Maximum duration for special events

You can also set a custom end date and time for your raffle to end (all times are in your local timezone).

Ticket Supply​

Set the total number of tickets available for your raffle:

  • Minimum: 3 tickets
  • Maximum: 10,000 tickets
  • Rent fee: A small SOL fee is required to create the raffle (refundable at the end of the raffle)

Ticket Pricing​

  • Currency: Choose between SOL, USDC, or other supported tokens
  • Ticket price: Set the price per individual ticket
  • Total Ticket Value (TTV): Automatically calculated based on ticket supply and price

Ticket Limit Per Wallet​

Optionally set a limit on how many tickets each wallet can purchase:

  • Default limit: Leave blank to use the platform's default limit
  • Maximum limit: Cannot exceed 40% of the total ticket supply

Holder-Only Mode​

Enable this feature to create a raffle only accessible to collectors of certain creators:

  • Fee: 1 SOL fee taken at the time of raffle creation
  • Access control: Restrict participation to holders of specific collections or creators

Physical Artwork​

  • Include physical artwork with sale - Check this if you're selling a physical piece along with the NFT
    • Describe any pertinent shipping details the collector should know about
    • Optionally upload a photo of the physical piece to show collectors what they're getting
  • Unlock price - Specify an unlock price for the physical (ticket purchases below this value do not receive the physical)
  • Ask buyer for shipping address - Check this if you want the winner of the raffle to send you their shipping address through mallow

Rewards​

If you want to reward raffle participants or the winner with something special, let them know here!

Getting Started​

Step 1: Design Your Raffle Economics​

  1. Calculate your desired Total Ticket Value (TTV)
  2. Set ticket supply and individual ticket price
  3. Consider holder-only mode for exclusive access

Step 2: Configure Timing and Access​

  1. Choose raffle duration based on your promotion strategy
  2. Set per-wallet ticket limits for fair participation
  3. Plan your marketing timeline before launch

Step 3: Set Up Rewards (Optional)​

  1. Include physical artwork if applicable
  2. Set unlock pricing for physical rewards
  3. Configure shipping address collection

Step 4: Launch and Engage​

  1. Review all settings and ticket economics
  2. Announce the raffle to your community
  3. Engage with participants throughout the raffle period
  4. Celebrate with the winner when results are drawn

Click the List Artwork button from your artwork page to get started!